About Trident

Consulting

Craig’s clients are mostly trade business owners - builders, plumbers, electricians, and other tradies who are great at what they do but feel like the business side is running them ragged. No clear numbers. No time to think. No real plan for what comes next.

That's where Craig Maxwell-Crawshaw comes in. With 32 years in the trade industry and 22 years running his own successful business, Craig knows exactly what it takes to build something that lasts - and what gets in the way.

No corporate fluff. No generic advice. Just honest, practical support that actually moves the needle.